KnowBe4 pricing is not published publicly, and quotes vary by organization size, modules chosen, and contract terms. This guide presents typical cost ranges in USD, along with the main drivers and how to estimate total cost for a new security awareness program.
Assumptions: region, user count, selected modules, and annual commitment. The figures below reflect common configurations for midsize to large teams evaluating staff training, phishing simulations, and compliance features.
| Item | Low | Average | High | Notes |
|---|---|---|---|---|
| Base subscription (per user per month) | $2.50 | $6.00 | $15.00 | Typical per-seat fees for core training and phishing simulations. |
| Phishing simulations add-ons | $1.00 | $3.50 | $8.00 | Additional per-user module for ongoing simulations and reporting. |
| Onboarding & setup | $0 | $2,000 | $6,000 | One-time or phased onboarding depending on scope. |
| Annual commitment discount | None | 5–15% | 15–25% | Higher discounts with multi-year contracts and larger user bases. |
| Administration & support | $0.50 | $2.00 | $5.00 | Included in some plans or billed separately as a monthly access fee. |
Overview Of Costs
Cost ranges combine per-user pricing with optional add-ons and one-time setup. The total depends on seat count, chosen features, and contract length. For a rough estimate, expect a base range from a few thousand dollars annually for small teams to hundreds of thousands for enterprise deployments.
Cost Breakdown
The following table shows how a KnowBe4 deployment can accumulate costs, with assumptions noted. The table mixes total project ranges and per-unit pricing where relevant.
| Category | Low | Average | High | Notes |
|---|---|---|---|---|
| Base Subscription | $2,400 | $7,200 | $18,000 | Assumes 100 users, $2.50–$6 per user per month, annualized. |
| Phishing Simulations Add-on | $1,200 | $3,600 | $9,600 | Depends on number of users and frequency of campaigns. |
| Onboarding & Setup | $0 | $2,000 | $6,000 | Includes configuration, role-based access, and initial training rollout. |
| Administration & Support | $600 | $2,400 | $6,000 | Annual or monthly billing depending on plan. |
| Taxes & Fees | $0 | $1,000 | $3,000 | Varies by state and enterprise agreements. |
| Contingency | $0 | $1,200 | $3,000 | 10–20% of base costs for scope changes. |
Assumptions: region, seats, features, and contract terms.
What Drives Price
Largest price drivers are seat counts, feature depth, and contract terms. Key factors include the number of users, whether phishing simulations are included, optional compliance modules, and the length of the commitment. For organizations with strict regulatory demands, higher-tier features such as advanced reporting and integration capabilities add to cost.
Pricing Variables
Two niche-specific drivers commonly influence KnowBe4 pricing:
- Seat-based pricing with volume discounts: larger workforces typically receive lower per-user rates but require more total spend.
- Module mix and cadence: additional modules (e.g., advanced analytics, training libraries, phishing simulations cadence) raise the monthly price per user.
Assumptions: region, specs, labor hours.
Ways To Save
Lock in annual billing and negotiate multi-year terms for higher discounts. Short-term, monthly arrangements usually carry higher per-user rates. Consolidating modules or standardizing training programs can reduce onboarding and administration costs. Consider pilot programs to validate ROI before broad rollouts.
Regional Price Differences
Prices can vary by region and market maturity. Below is a snapshot across three U.S. market levels:
- Urban: higher average rate due to demand and vendor proximity; typical per-user monthly range $5–$12.
- Suburban: mid-range pricing, often $4–$9 per user per month.
- Rural: sometimes lower base rates but higher onboarding costs to cover travel and remote setup; $3–$8 per user per month.
Assumptions: region, regional discounts, deployment size.
Labor, Hours & Rates
Implementation and ongoing administration can be roughly estimated by hours times hourly rates for internal staff or consultants. A typical onboarding might be 20–60 hours at $75–$150/hour, depending on customization and integration needs. Ongoing administration can range 2–8 hours per week for larger teams, at similar hourly rates.
Real-World Pricing Examples
The following three scenario cards illustrate different configurations and totals.
Specs: 100 users, core training, monthly cadence, no add-ons. Labor: 20 hours onboarding. Total: $4,000–$6,000 first year; $400–$900 per month thereafter.
Specs: 500 users, training plus phishing simulations, annual commitment. Labor: 40–60 hours onboarding. Total: $25,000–$60,000 first year; $2,000–$5,000 per month thereafter.
Specs: 2,000 users, full module set, compliance features, custom reporting. Labor: 80–120 hours onboarding. Total: $180,000–$320,000 first year; $15,000–$40,000 per month thereafter.
Assumptions: region, seats, modules, and term length.
Maintenance & Ownership Costs
Beyond initial deployment, ongoing costs include annual licenses, potential platform upgrades, and continued administration. Over a 5-year horizon, total cost of ownership may be influenced by staff time, renewal pricing, and expansion needs. Regular reviews help ensure pricing remains aligned with usage and value.
Price At A Glance
KnowBe4 pricing is typically quoted per user per month, with a base range of approximately $2.50–$15.00 for core access, plus add-ons. When onboarding, plan for $0–$6,000 in one-time setup, and anticipate 5–20% annual cost fluctuations based on seat growth and contract terms. For planning, a conservative estimate is to budget for annual per-user costs in the $6–$12 range for standard deployments with phishing simulations, rising with advanced modules and larger teams.
Assumptions: region, seats, features, and term length.