Prices for the Amazing Selling Machine (ASM) typically reflect upfront access, coaching, and optional upsells. The main cost drivers are the purchase tier, payment plan, and any added mentoring or web-class components. Understanding the cost helps buyers align the course with their budget and goals.
Assumptions: region, specs, labor hours.
| Item | Low | Average | High | Notes |
|---|---|---|---|---|
| ASM Core Access | $4,000 | $6,000–$7,500 | $9,000–$12,000 | One-time license for course materials |
| Coaching/Live Training | $1,000 | $2,000–$3,500 | $4,000 | Optional adds-on or annual access |
| Upsells & Tech Tools | $500 | $1,500–$3,000 | $5,000 | Ads toolkit, supplier sourcing, software |
| Total Estimated Cost | $5,500 | $9,500–$13,000 | $18,000+ | Assumes basic to advanced bundles |
Overview Of Costs
ASM pricing can vary by package and payment plan, with total cost often spelled out before enrollment. The core access typically ranges from low four figures to mid five figures, and total outlay increases with coaching, community access, and add-on tools. For budgeting, buyers should consider both upfront and ongoing costs such as software subscriptions or ad budgets.
Cost Breakdown
| Category | Low | Average | High | Notes | Assumptions |
|---|---|---|---|---|---|
| Materials | $0 | $0–$500 | $1,000 | Course content, worksheets | |
| Labor | $0 | $0–$0 | $0 | Self-study time | |
| Equipment | $0 | $0–$150 | $300 | Computer, internet | |
| Permits | $0 | $0 | $0 | Not typically required | |
| Delivery/Disposal | $0 | $0 | $0 | None | |
| Accessories | $0 | $0–$600 | $1,000 | Templates, checklists | |
| Warranty | $0 | $0–$0 | $0 | Included with some bundles | |
| Overhead | $0 | $0–$300 | $600 | Platform access costs | |
| Contingency | $0 | $0–$300 | $1,000 | Buffer for upsells | |
| Taxes | $0 | $0–$500 | $1,000 | Depends on state |
What Drives Price
Package scope, coaching intensity, and payment options are the biggest price levers. The base course price reflects content access, while higher tiers bundle live training, mastermind groups, and ongoing marketing tools. Regional promotions or limited-time offers can also affect sticker price. Assessed factors include the depth of training, access to mentors, and included software licenses.
Ways To Save
Choose a single upfront payment when possible to reduce total cost. Look for bundles that include essential tools instead of standalone add-ons, and compare with alternative training platforms to weigh value against price. Budget for initial ad spend as a separate line item if the course emphasizes paid traffic.
Regional Price Differences
Prices can shift by region due to promotions and payment terms. In the Northeast, lists often run higher for certain bundles due to demand, while the Midwest may feature more frequent promotions. The West and South regions show mixed patterns, with special financing sometimes available. Expect +/-15% deltas between high and low regional offers.
Real-World Pricing Examples
Basic Scenario — Core ASM Access with standard package, no coaching, no extras.
- Specs: Core access, no upsells
- Labor: 0 hours (self-study)
- Totals: $4,800–$6,200
Mid-Range Scenario — Core access plus coaching and essential tools.
- Specs: Core access + coaching, essential tools
- Labor: 5–10 hours initial setup
- Totals: $8,500–$12,000
- Specs: Core access + live events + software suite
- Labor: 15–25 hours over 2–3 months
- Totals: $12,000–$18,000+
Pricing FAQ
Is ASM worth the cost for beginners? It depends on the learner’s goals, budget, and tolerance for risk. A clear plan, realistic milestones, and a willingness to invest in traffic are critical. Most buyers report that the value lies in structured guidance and accountability that short courses may lack.
Cost Compared To Alternatives
ASM pricing sits higher than many generic online courses, but it often includes coaching and a business framework not found in self-guided programs. Compared to standalone training, ASM bundles can reduce the need to purchase separate mentorship or software, though buyers should assess annual costs for ads, suppliers, and platform fees. When evaluating options, isolate total 12-month outlays to compare apples-to-apples.